Always Seeking: ‘immersive’ new alt-Americana album from guitarist / singer-songwriter Jake Aaron

Album release date: 17th May 2023 (Digital), 7th June 2023 (CD)

“This album really is a proper immersive experience, way beyond good songwriting and performance.” Paul Jackson – Fatea

“Simply calling Aaron a guitarist and songwriter is a little like calling Warhol a painter. It misses the mark by miles.” Tim Carroll – FolkWords

Album streaming link:

Always Seeking is the eagerly-anticipated second album from guitarist and singer songwriter, Jake Aaron. It follows his highly-acclaimed 2019 debut, Fag Ash and Beer, which drew many enthusiastic reviews. Always Seeking is released on digital formats on 17th May 2023 and is also available on CD from 7th June.

The album is a collection of fourteen tracks – a mix of acoustic, rock, blues, saloon piano and a Western cinematic theme. There are some characters along the way – Parnell (‘Parnell’s Last Stand’), a young wolf Lupe (‘Lupe’s Theme’) and an old dog who’s lost his way (‘Leave the Light On’).

Commenting on the album, Jake says: “I imagined the album as a storyboard for a Western film although it’s the Wild West seen more via West London and too much 1970s TV.”

“I’d say it was alt-Americana rather than straight Americana. I grew up listening to bands like The Jam, Ian Dury and The Specials rather than American country – so there are other influences in there”

Jake is again joined by the excellent team of musicians from his first album, Fag Ash and Beer. These being: Steve Lodder on keyboards, Davide Mantovani on bass, Marc Parnell on drums and Steve Waterman on trumpet. “Some of the best players in the UK,” as the BBC’s Linley Hamilton noted. There are also guest appearances from the phenomenal John Etheridge on lead guitar (‘Gotta Believe’, ‘Four Coaches’ and ‘The Revenant’); and the wonderful Kate Kurdyak of Canadian noir-pop band Vox Rea (‘Lupe’s Theme’ and ‘Gotta Believe’).

The album will be available in a limited-run CD format from 7th June – with artwork by the fantastic Anthony MacBain (Grand Theft Auto).


A British guitarist and songwriter who has “moved among both folk and jazz circles” (‘Cosmic Jazz’ – Feb 2023) Jake’s first EP of acoustic pieces was released in 2015 to positive reviews from folk and indie reviewers. His 2018 single ‘Give Me Your Horse’ was a bigger, jazzier number which had airplay on both folk stations as well as jazz, including the BBC’s Jazz Nights. He released his first album in 2019 Fag Ash and Beer, a collection of songs, longer lyrical offerings and instrumentals which was nominated for Debut Album of The Year by Fatea Magazine. He has released a handful of mainly acoustic singles since then.


ARTIST: Jake Aaron

TITLE: Always Seeking


LABEL: Jake Aaron Records

RELEASE DATE: 17th May 2023 (Digital), 7th June 2023 (CD)

FORMAT Digital: / CD

FILE UNDER: Folk / Blues / Rock /  Jazz


DIRECT FROM: iTunes, Apple Music, Amazon, Google Play, Spotify,

Media enquiries to: Darren Johnson +44 (0)7799 731 682






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