What he provides:
- Professional music PR for both established name acts such as ex-Gillan guitarist Bernie Tormé and NWOBHM icon Thunderstick as well as for unsigned acts such as guitar virtuoso Cris Martin and prog-folk act Dandelion Charm.
- A solid track record of securing album reviews, features, interviews and tour publicity in major national and international music magazines (including Classic Rock magazine, Prog magazine, Record Collector and Vive Le Rock in the UK ) as well as many, many rock websites around the world.
- Securing airplay and interviews on rock radio stations and also local press preview features in advance of live tour dates.
Before music PR Darren had over twenty years campaigning and media experience working in full-time politics – including frequent media appearances and organising campaigns and publicity for the Green Party. That gave him a wealth of experience in managing successful campaigns and securing major media publicity on comparatively tiny budgets against major, much better resourced rivals!
“Darren Johnson worked his ass off on PR for Dublin Cowboy and did a truly fantastic job.”
“Introduced by a fellow musician I took Darren on to ‘generate’ interest for my forthcoming album, the first new release in 30+ years. Not only did he arrange a sizeable amount of interviews both audio and written, but he ‘attacked’ my project combining both flair and imagination in his marketing abilities. Oh yes, there was also the huge amount of contacts that he could call on to ‘spread the word’. I would recommend him to any other artist that wants a PR man that not only knows his job but positively relishes what he does.”
Barry Graham Purkis – Thunderstick
“Things have really levelled up for us since working with Darren. He is a genuine music fan and right from the start he was committed to understanding what makes Dandelion Charm tick. Initially we engaged Darren to help us to promote our new EP Riding the Flood and throughout this period, he gave us some really great advice and guidance. We are thrilled with the exposure, articles and reviews that have resulted and are excited about working with him on the next step.”
Clare Fowler – Dandelion Charm
“Darren has a genuine passion for classic rock and metal and is working with some great acts. As a journalist I have found him easy to work with and completely reliable.”
Howard Johnson – former Kerrang writer and Editor, Rock Candy Magazine
“His communication, urgency, and effort he puts into his work, you can tell this is what he loves to do, and he he does it well, and brings you class act artists as well!! Looking forward to a long future of working with Darren, because he is Totally Driven!!”
Bay Ragni – Totally Driven Entertainment / Radio / Magazine
“Darren is a professional and skilled communicator with a real knowledge of the industry but, most importantly for The Stretch Report, has rock n roll in his heart. It’s not just business, it’s the music that drives him.”
Rob Giles vocals/guitar – The Stretch Report